Design Hackeysack

It’s never easy to say goodbye but when two members of our design team decided it was their time we made the best of it by doing a collaborative design project. Our way of saying goodbye became a variation of layer tennis where typically two designers send a layered photoshop file back and forth battle it out through design. Instead of doing that we took an additive design process starting with one person and making its way through the team with each person adding their own personal mark to the design. We started with photographs of the team shot by designer/photographer Elsa Kawai. Designers added various things from inside jokes to simple styling. When Kevin Lawver first heard of this he said something to the effect of “that’s not tennis… that’s hackeysack.” And with that, Design Hackeysack was born! A collaborative, addititive design process and the end results are nothing short of amazing as seen in these designs. The sequence shown here isn’t an exact representation of the design from person to person but it does illustrate the concept through the layering found in Photoshop.

ari

elisa

Contributing designers include Valli Ravindran, Justin Kirk, John Clarkson, Meghan Cesario, Benjamin Bennett, Lee Costic, Vince Farquharson, Rob Coburn, Gian Cruz, Jody Thomas, Justin Howard, Julie Bethke, Alisa Schadt, Jayna Wallace and myself.

Originally posted on design.aim.com on March 26, 2008.

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